Well Founded Presentation
<Inyeon>
The Well Founded Presentation <Inyeon> was a pop-up event in Paris, showcasing the brands The Great Edition and WRY. This event, themed “Inyeon” (a concept in Eastern philosophy signifying cause and effect and the relationships they create), was held at the Château Voltaire on October 30th and 31st. It featured an exhibition and a VIP dinner, highlighting the idea that even a fleeting encounter, symbolized by the brushing of sleeves, can lead to a meaningful connection.
The collaboration between The Great Edition and WRY offered a unique experience, reflecting personal connections through the shared enjoyment of makgeolli (Korean rice wine) and fashion, bringing people together in a memorable and emotional way.
Project : Well Founded Presentation <Inyeon>
Client : THE GREAT EDITION, WRY
Type : Pop-up Event
Service : Project Management, VMD Styling, Presentation and Guest
Location : Château Voltaire
City : Paris
Date : 2024 Oct
The Great Edition is a brand that bridges the past and present, offering curated selections that transcend generations and can be worn in contemporary style.
WRY, the unique makgeolli brand, moves away from traditional images and drinking customs, focusing instead on the essence of the beverage and creating a new culture of "our liquor."
In the heart of Paris, the spirit of Parisian, Château Voltaire hotel takes its name from the fashion label Zadig & Voltaire that made its owner, Thierry Gillier. Known for its charming interiors, rooms, and spaces, it is loved by celebrities, fashion figures, and gourmets. The event took place in the suite on the top floor, with a dining room and terrace offering panoramic views of Paris, serving as the main presentation space.